Graphic Design

In August of 2022 I became the Director of Advertising & Marketing for a local restaurant chain LobsterCraft. I used my previous knowledge in advertising, marketing, web design, and combined it with their need for graphic design. Luckily, with my technical and creative skills I picked it up quickly. I designed everything for the company in-house from printed menus, large printed banners, social media content, and advertising materials. Learning the art of graphic design taught me a deeper look into type, color, and composition. I was able to create branded promotional content that was eye-catching and brought in a large crowd of new faces to our restaurants. As well, I was able to create a BrandBook with all of these elements to be implemented in further designs. Therefore, guiding all promotional materials to fit with the overall brand messaging.